Indian consumers
Adults in India who want a social experience that respects their time and their data — built for the Indian context first.
Product · Conversation platform
nKural — a calmer place for conversations.
nKural is a social and community platform designed around the conversation itself — not the dashboard around it. It focuses on cleaner discussions, audience workflows, privacy-aware accounts, and calmer digital interaction.
● Product walkthroughs, integrations, and deployment enquiries are handled by the Svela AI team
Features
Social media that stays out of the way.
Built around the principle that good software reduces friction, not creates new surfaces to manage.
01 — Identity
Privacy-aware account design
Account and profile flows are designed to reduce misuse while keeping personal data controlled, purposeful, and limited to what the platform needs.
02 — Conversations
One place for meaningful discussions
Feeds, replies, and community spaces are shaped around context, clarity, and continuity instead of endless scrolling.
03 — Hosting
Cloud-ready deployment
Application hosting, data storage, and delivery regions can be configured around product, customer, security, and compliance requirements.
04 — Privacy
Privacy and governance by design
Built with clear data handling, consent-aware product flows, structured access and erasure paths, and responsible retention practices.
05 — Community
Community moderation that actually works
Community Guidelines, grievance redressal, and breach response policies are real documents enforced by real workflows — not buried legalese.
06 — UX
Communication-first design
The interface is built around the conversation: who you’re talking to, what was said, what to respond. Not around endless scroll.
Built for
Who nKural is for.
Communities & creators
Communities and creators looking for a platform where conversations actually move forward and the audience is real, verified people.
Brands engaging in India
Brands that want to talk to Indian audiences in a platform with verified identity, predictable moderation, and no dark-pattern ad model.
Be among the first to join nKural.
nKural is rolling out gradually. Tell us about you and your community and we’ll add you to the early-access list.
For publishing and typesetting companies
Expert product maintenance.
More efficient operating costs.
Maintain and enhance your existing products, tools, platforms, and integrations with Svela AI. Our maintenance services support publishing and typesetting operations, from editorial systems and composition software to XML processing and conversion workflows.
01 — Total cost of ownership
Account for the full cost of your maintenance team
In-house maintenance costs extend beyond developer salaries. Include solution architects, technical leads, QA engineers, DevOps specialists, and delivery management, alongside recruitment, employee benefits, training, and knowledge transfer.
02 — Commercial efficiency
A maintenance model aligned to your workload
Match architecture, technical leadership, engineering, QA, and release support to your actual maintenance requirements. For an illustrative annual maintenance cost of Rs. 1 crore, explore an engagement targeting Rs. 50 lakh. Pricing and potential savings depend on technical assessment, equivalent scope, and agreed service levels.
03 — Service accountability
Structured support for business-critical software
Define ownership, response targets, and release schedules for defect resolution, dependency and security updates, performance improvements, and integration support. Establish documentation, knowledge transfer, and progress reporting to support continuity across your publishing operations.